Here are my top 3 suggestions.
TOP 3 BOOKS
1) Influence: The Psychology of Persuasion by Robert B. Cialdini
This book on social psychology is a must read for any marketer who is interested in understand the triggers that persuade people to purchase products. Cialdini explores the key principles of social psychology through a number of case studies that consist primarily of fascinating social experiments. An novice to intermediate read that left me with some interesting insights about consumer psychology.
2) Jab, Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Jab, Jab, Jab, Jab, Right Hook deals with how brands can use a giver's gain approach to social media to discover the right time to deliver a right hook in the form of an sales offer on social media. Vaynerchuk explores his philosophy to social content through this metaphor and systematically describes best practice relative to the posting of content on all the major social networks. This book is littered with numerous case studies that provide the reader with a strong sense of best practice with regards to social content marketing. As a digital strategist, it was definitely the philosophy as opposed to the practical guide to content that made this book a worthwhile read. This is a quick and easy read that i recommend to any social media professional.
3) Understanding Digital Marketing by Damian Ryan and Calvin Jones
This book acts as reference guide to understanding the digital ecosystem and the roles of different digital channels in the marketing mix. It has definitely been an extremely useful resource for me as a generalist to have a broad grasp of the full digital environment. The major takeout for me was that digital is still such a young and burgeoning industry that there is so much opportunity just waiting to be unearthed. It's really important for digital specialists to invest in reference material in order to ensure that they understand their craft and talk from a space of knowledge and genuine understanding of different mediums and their roles.
HONOURABLE MENTIONS
Rethinking PowerPoint by Ron Galloway
An easy and not-intimidating book that offers basic insights into improving presentations without offering anything truly groundbreaking. A good starting point for people who have no clue about presentations.
The Innovator's Dilemma by Clayton M.Christensen
A really tough book on disruptive technology. I'm presently struggling through it and hopefully i will get there. The book is highly regarded by most of the top dogs in digital marketing.
IN CONCLUSION
In career and life, one should gear themselves towards constant learning and growth. Reading is a fundamental way to achieve this, and with the mass proliferation of e-books on mobile devices, it has never been easier to be a reader. I've always got a book to read on my phone and/or kindle, and there are always amazing books to read that add real value to my lives, from a career, self development, psychology as well as from a pure entertainment perspective. Give it a bash in 2014 yo! Let me know if you have any recommendations.
This book on social psychology is a must read for any marketer who is interested in understand the triggers that persuade people to purchase products. Cialdini explores the key principles of social psychology through a number of case studies that consist primarily of fascinating social experiments. An novice to intermediate read that left me with some interesting insights about consumer psychology.
2) Jab, Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Jab, Jab, Jab, Jab, Right Hook deals with how brands can use a giver's gain approach to social media to discover the right time to deliver a right hook in the form of an sales offer on social media. Vaynerchuk explores his philosophy to social content through this metaphor and systematically describes best practice relative to the posting of content on all the major social networks. This book is littered with numerous case studies that provide the reader with a strong sense of best practice with regards to social content marketing. As a digital strategist, it was definitely the philosophy as opposed to the practical guide to content that made this book a worthwhile read. This is a quick and easy read that i recommend to any social media professional.
3) Understanding Digital Marketing by Damian Ryan and Calvin Jones
This book acts as reference guide to understanding the digital ecosystem and the roles of different digital channels in the marketing mix. It has definitely been an extremely useful resource for me as a generalist to have a broad grasp of the full digital environment. The major takeout for me was that digital is still such a young and burgeoning industry that there is so much opportunity just waiting to be unearthed. It's really important for digital specialists to invest in reference material in order to ensure that they understand their craft and talk from a space of knowledge and genuine understanding of different mediums and their roles.
HONOURABLE MENTIONS
Rethinking PowerPoint by Ron Galloway
An easy and not-intimidating book that offers basic insights into improving presentations without offering anything truly groundbreaking. A good starting point for people who have no clue about presentations.
The Innovator's Dilemma by Clayton M.Christensen
A really tough book on disruptive technology. I'm presently struggling through it and hopefully i will get there. The book is highly regarded by most of the top dogs in digital marketing.
IN CONCLUSION
In career and life, one should gear themselves towards constant learning and growth. Reading is a fundamental way to achieve this, and with the mass proliferation of e-books on mobile devices, it has never been easier to be a reader. I've always got a book to read on my phone and/or kindle, and there are always amazing books to read that add real value to my lives, from a career, self development, psychology as well as from a pure entertainment perspective. Give it a bash in 2014 yo! Let me know if you have any recommendations.
2 comments:
Thanks Dan, I was looking for exactly this info. You rock!
Caro
No problem C. Thanks for reading!
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