In
the past 2 years, I have listened to many podcasts about many topics. From marketing to
poetry, from wrestling to history, podcasts are an invaluable learning tool and an essential time maximiser. I love how
interesting and insightful they are, how convenient it is, and most importantly, how easy it is to
learn something new without even trying.
I was inspired to make my own podcast, but didn't know where to start, or what it would be about. It felt distant and far off. It felt like an intangible fantasy.
In January, I had a brainwave. While I listen to a number
of marketing intelligence podcasts, I noticed that this was not something
that was currently being done by agencies in South Africa. Given my position as a digital
strategist at Aqua, I realized that a podcast could not only be the fulfillment
of a personal desire, but could possibly support my agency in creating a
base of thought leadership content that could be packaged for the benefit of Aqua employees and the broader industry.
Thus,
after few months of proposals, meetings, presentations and demo recordings, and with the support of my colleagues, we launched the
Brave Ideas Podcast. The podcast is all about bringing to light innovations
in the realms of digital and marketing, as inspired by the great minds who
work at Aqua. The logo is a table with a box on it, symbolizing that
the show is ultimately the sum of what Aqua’s thought leaders can bring to the
table.
The journey of this brave idea is just beginning. There are still many
episodes to be made, many ideas to talk about. My lasting hope though is that
whoever wants to listen, finds the content accessible, interesting but most
importantly learns something.
What does it mean for me?
It’s too soon to say, but what I can tell you is that there is no greater satisfaction than manifesting a personal ambition through nothing but the power of one’s own will and determination.
What does it mean for me?
It’s too soon to say, but what I can tell you is that there is no greater satisfaction than manifesting a personal ambition through nothing but the power of one’s own will and determination.
Please
listen and enjoy. You can subscribe to the podcast via iTunes.
You can also e-mail me at braveideas@aquaonline.com.
Episode 1: Lean and Agile Advertising with Kim Li
Episode 2: Designing for the Future with Celso Borges
You can also e-mail me at braveideas@aquaonline.com.
Episode 1: Lean and Agile Advertising with Kim Li
Episode 2: Designing for the Future with Celso Borges
